By - Media Bytes
As per the World Business Council for Sustainable Development, CSR is “the continuing commitment by business to contribute to economic development while improving the quality of life of the workforce and their families, as well as of the community and society at large.” In its quintessence, Corporate Social Responsibility is way beyond returns on balance sheets and more about the wholesomecontribution of the company to the progression of thesociety.
CSR of firms epitomizes the goals of a company, entailing far-reaching & long-sighted visions, not merely focussed upon the products and profits of the company. The value of social accountability is considered as a vital part of a business's groundwork and its impact can have life-changing and wide- ranging consequences for all people associated with such endeavours.
A report by Reputation Institute showed around 42% of a company’s social image is dependent on itsCSR activities & involvements. A research by the Kenexa High-Performance Institute, Londonfound that CSR inclined businesses had an advanced level of employee involvement. Additionally, companies that have an impressive reputation due to their CSR enterprises, have evidently larger stakeholder hold up.
A plannedand strategic approach to CSR is crucial to a company's success in the longer run. It can bring rewards in terms of:
CSR helps your brand set apart from the competition, by providing a robust differentiation of your brand amidst the crowd. This helps in constructing a powerful and convincing standing for your business.
Operational Cost Savings
Operational and social changes taking place because of CSR can offer growth prospects through new product expansion, and to cost savings from manufacturing efficacies. With a few simple steps and by engaging in sustainability, you can reduce the expenses and cut costs.
Better Customer Relationships
Customers feel more loyal, more content, and identify with businesses that have noticeable and deep-rooted CSR practices. This outcome can also help a business to increase revenue prospects.
Improved Innovation capacity
While working for various causes and in different situations, businesses come up with innovative ideas to work for the social causes and explore innovative ways to achieve the social targets.
Better Employee Engagement
According to a research performed by Towers Perrin Global Workforce, Corporate Social Responsibility is the third most significant feature for staff engagement. It assists in developing a culture of team building- augmenting the trust-level and improving communication too.