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Media Bytes Forecasts: Top 5 CSR Trends for 2018-2019

The year 2018 is expected to be driven by CSR activities that boost employees to get aligned with the sustainable development in the community. Here, we enlist some of the main trends to look for.

 

Work Place Equality

 

With the #MeToo taking off in all the social media platforms, it is apparent that women in every industry have to confront unbridled sexual harassment, in addition to the cultures and policies that are framed such that it leaves them unaided and helpless. So, if 2017 was the year when all the exposures happened, 2018 will be about bringing real transformation. 

 

Generation Z Impact

 

Generation Z, the generation born after the year 2000, is even larger than the millennial generation. Surveys show that around 77% of Gen Z’ers think that the level of variety impacts their choice to work at a corporation and 92% say a company’s impact on the social order would have an impact their judgment to work for a business. In a nation-wide study conducted by Gen Z Guru, “93% of Gen Z participants said that a company’s impact on society affects their decision to work there.” Generation Z decide to pay for products and services based on their needs and beliefs. Gen Z workers are making it a directive that businesses put their capital where they see their social good. 

 

Focus on Climate Sustainability

 

With the influx of natural catastrophes that the year 2017 witnessed, in the year 2018 companies will devote more resources, time and money in strategizing the deterrence, mitigation of climate change. Hence, this year companies would focus more on protecting their businesses by investing in pioneering technology, revamping their business models, and following policies that can address significant challenges.

 

Sustainable Development Goals (SDGs)

 

In the 2030 Agenda for Sustainable Development, world leaders from different countries came together to take up a 17 goals to end poverty, protect the planet, and ensure prosperity for all. 38% of Fortune 50 Companies now publicly support the Sustainable Development Goals with over a third of them looking at Social Development Goals not as charity, but as business stratagem.  

 

Social and Political Climate 

 

In the wake of current polarizing events, many businesses undergo the stress to take a stand on certain societal issues. Speaking out has the ability to estrange those who do not relate likewise. Personalized cause marketing and coming up with solutions let corporations support their employees who want to speak up for something different.